Who Should Read this Book
Once Upon a Balance Sheet allows anyone to understanding finance and make better decisions.
How the Book is Laid Out
By the end of this journey, you will have traversed the Sea of Jargon and arrived in the World of Illumination, where financial concepts are clear and comprehensible.
1. The Universal Law of Finance
Discover the three essential parts of a balance sheet—assets, liabilities, and equity.
Understand the equity and assets equations, and learn how the entity concept impacts financial statements.
4. The Performance Story
Master the income statement by understanding how performance is measured and reported.
Interpret financial results and make informed decisions.
7. Once Upon a Financial Ratio
Learn to use financial ratios to interpret the financial health and performance of a business.
Gain insights into liquidity, profitability, and efficiency.
2. The Famous
Five
Delve into the five critical elements that drive financial performance and structure.
Learn the universal law of finance that governs these elements and how to evaluate the solvency of a business.
5. The Accrual
Story
Understand the principles of accrual accounting and how they affect the financial story of a business.
Distinguish between cash flows and accrued revenues and expenses.
8. A Financial Storytelling Organisation
Integrate the knowledge to tell a compelling financial story.
Communicate financial insights effectively and drive your organization towards success.
3. The Strength
Story
Explore the strength of a business through its financial structure.
Explore the organic and inorganic ways of growing a business and the two crucial components of equity you need to know.
6. The Health
Story
Navigate the cash flow statement to evaluate the health of a business.
Understand the sources and uses of cash and how to manage cash effectively.