The Once Upon a Balance Sheet Book Journey: Purpose and Potholes
- James C Foo Leong
- Mar 27
- 2 min read
The journey behind Once Upon a Balance Sheet—a story of setbacks, resilience, and purpose
We don’t always choose the potholes we fall into—but we do choose how we rise from them.
If you've been following the Once Upon a Balance Sheet book journey, you’ll know it hasn’t been smooth—but it’s been worth every step.
This reflection on the Once Upon a Balance Sheet book journey captures both the detour and the destination.
The Story Behind the Once Upon a Balance Sheet Book Journey
When I began the journey to publish Once Upon a Balance Sheet, I imagined the usual road: a clear path, a supportive team, and a structured timeline.
But midway through, my publisher went bankrupt—and the road collapsed.
Suddenly, I wasn’t just an author.
I was the production team, the logistics arm, the strategist, and the motivator—holding the vision while rebuilding the vehicle.
It was overwhelming. It was frustrating. But it was also defining.
That moment is now etched into the DNA of the book—and of everything I do across my platforms:
On Once Upon a Balance Sheet, I shared the emotional truth: how this book stopped being just an idea and became a mission.
On Financial Storytelling, I spoke about turning setbacks into stories—and complexity into clarity.
On Visions.One Consulting, I reframed it as a leadership mindset: the ability to rebuild when systems break.
Each voice carried the same heartbeat:
"Purpose isn’t proven when things go to plan. It’s revealed when they don’t."
This wasn’t part of the original script.
But I wouldn’t rewrite it now.
Because this isn’t just about a book—but the purpose behind it that matters.
And in some way, it might reflect your own journey too.
Thanks for walking this journey with me.
James
The Financial Storyteller
Ready to turn financial confusion into clarity?
👉 If Once Upon a Balance Sheet resonates with you, we can change the way you see numbers.
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